arts, ideas & societyanalysisThe Conversation: Arts + Culture (US)

Cassette tapes are making a comeback. Yes, really

the gist

Cassette sales have climbed again since the early 2010s, with UK sales in 2022 reaching their highest level since 2003 and US unit sales up about 205% in one early-2020s quarter. The format's peak was the mid-1980s, when tens of millions sold each year, and in 1990s the UK sold around 83 million cassettes in a single year. The revival is far smaller than that peak, so it is better described as rediscovery, especially among younger listeners. Cassettes sound worse than digital files, break easily and are slow to search, yet their physical presence, collectability and the deliberate, focused listening they demand appeal to people tired of streaming. In the 1970s and 80s blank tapes also made home taping and the mix tape a form of self-expression, which the British music industry fought with its 1981 'home taping is killing music' campaign.

so what

The cassette comeback shows that people value ownership and effort in music, not just convenience, and that nostalgia can carry real cultural weight. Major artists now release albums on cassette alongside vinyl and CDs, which turns a once-obsolete format into a collector's item and a merchandising tool.

The Conversation

Illustrative photo · Thegreenj, CC BY-SA 3.0, via Wikimedia Commons