pop & funWikipedia1940s · United States

Silly Putty was a wartime rubber substitute that failed as rubber and became a toy, and flew on Apollo 8

the gist

During World War II Japan's advance cut off rubber supplies, so the US government funded research into synthetic rubber. In the process, researchers including Earl Warrick, Harvey Chin and the Scottish-born James Wright found that reacting boric acid with silicone oil produced a gooey, bouncy material. It bounced, stretched further than rubber, did not go mouldy and had a very high melting point, but it could not replace rubber. In 1949 marketing consultant Peter Hodgson borrowed $147 to pack one-ounce portions into plastic eggs and sold it as Silly Putty. After a New Yorker article mentioned it, he sold over 250,000 eggs in three days. Binney & Smith, makers of Crayola, bought the rights in 1977.

so what

Silly Putty shows how a failed industrial material can find a new life when marketing reframes it, and how wartime research seeds unexpected consumer products. Its origin is still disputed between several inventors.

fun fact

In 1968 Silly Putty was taken into lunar orbit by the crew of Apollo 8.

more on this

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