pop & funWikipedia1956 · USA

Pringles were built to fix broken chips and were later ruled not to be crisps

the gist

Pringles were designed to solve a packaging problem. In 1956 Procter & Gamble asked the chemist Fredric Baur to make a potato chip that would not break, go greasy or go stale in an air-filled bag. He made saddle-shaped chips from fried dough and chose a tube as their container, but could not make them taste good. In the mid-1960s another P&G researcher, Alexander Liepa, improved the taste, and the product reached Indiana in 1968. Because the chips were made from potato dough rather than sliced potatoes, rivals objected that they were not real chips, and US regulators required the word chip to be qualified. In 2008 a London court accepted P&G's argument that Pringles were not crisps for British tax purposes, though the Court of Appeal reversed that in 2009.

how it works

Pringles are made from a potato-based dough rather than slices of whole potato, so each piece can be formed into the same shape. Stacking them in a tube protects them from breakage, and the sealed can keeps air out.

so what

Pringles show how a packaging problem can create an entirely new snack category, and how a food's shape and recipe can end up in a courtroom over tax and naming. Their shape is also a textbook example of a surface curving in two directions at once.

fun fact

The saddle shape of a Pringles chip is mathematically known as a hyperbolic paraboloid.

more on this

From Wikipedia, the free encyclopedia · text CC BY-SA 4.0

Illustrative photo · Glane23, CC BY-SA 3.0, via Wikimedia Commons