pop & funWikipedia1966 · USA

Sesame Street was built to use TV's hooks to teach preschoolers, and it premiered on public TV in 1969

the gist

Sesame Street was conceived in 1966 by television producer Joan Ganz Cooney and Lloyd Morrisett of the Carnegie Foundation, who wanted to master the addictive qualities of television and use them for children's good. After two years of research, the Children's Television Workshop received an $8 million grant from Carnegie, the Ford Foundation, the Corporation for Public Broadcasting and the US government. The show used commercial techniques such as live shorts, animation and repetition to teach the alphabet, numbers and basic reasoning, while guest cameos drew older viewers. It premiered on public television on November 10, 1969, as the first preschool programme built on laboratory and formative research. Its later curriculum added emotions, relationships and ethics.

so what

Sesame Street changed children's television by treating educational content as something to test and refine like a product, and that research-driven method became a template for later shows. It is also one of the largest studies of how media can support early learning.

fun fact

The name Sesame Street came from the phrase open sesame, which suggested a place where exciting things happen.

more on this

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