mind & bodyWikipedia

Cheerleader effect

the gist

The cheerleader effect is the proposed tendency for people to look more attractive when seen in a group than alone, by roughly 1.5 to 2 percent. Researchers Drew Walker and Edward Vul first reported it in 2013. Explanations draw on evolutionary psychology, where people judge attractiveness partly by signs of health and by how average a face looks, and averaging faces together tends to produce a more typical, appealing look. Studies have found the effect across different presentation times and group sizes, and it has also appeared with body images, not just faces.

so what

The effect shows that how we perceive someone can depend on context, which matters for advertising, dating and social media, where people are often shown alongside others. It also gives a concrete example of how perception is shaped by surroundings, not just by the individual.

From Wikipedia, the free encyclopedia · text CC BY-SA 4.0

Illustrative photo · Kenneth C. Zirkel, CC BY-SA 4.0, via Wikimedia Commons