mind & bodyWikipedia

We tend to assume big events have big causes, a bias that helps fuel conspiracy theories

the gist

Proportionality bias is the tendency to assume that big events must have big causes. When something major happens, people often expect an equally large and deliberate explanation, even when the real cause was small or random. Psychologist Rob Brotherton summarises it as 'When something big happens, we tend to assume that something big must have caused it.' This intuition makes it hard to accept that a single person or a chance accident could cause a huge event, and it helps make conspiracy theories appealing.

how it works

Our intuitions match cause and effect in proportion: a small cause seems too small to produce a massive result, so the mind searches for something bigger. Stories with powerful, coordinated causes feel more satisfying than random or minor ones, which makes them easier to believe even without evidence.

so what

The bias explains why people struggle with randomness and small causes, and why explanations of major events are often pulled toward conspiracy. Recognizing it is a useful check when a dramatic event seems to demand a dramatic explanation.

From Wikipedia, the free encyclopedia · text CC BY-SA 4.0

Illustrative photo · Oleksii.matiiasevych, CC BY-SA 4.0, via Wikimedia Commons