
arts, ideas & societyanalysisThe Public Domain Review1884 · New York, USA
Barnum's 'sacred white elephant' was grey, and a rival circus used it to mock him
In March 1884 P. T. Barnum's ship Lydian Monarch brought a "sacred white elephant" from Burma, named Toung Taloung, to New York. New Yorkers flocked to see it, but the animal turned out to be pale grey with a few pinkish patches. His rival, circus owner Adam Forepaugh, mocked it in advertisements as not white enough and promoted his own elephant as the real thing; he is said to have whitened it with paint. The feud played out in the press and in ads, some using racist ideas, and exposed how fuzzy the idea of whiteness was. Barnum eventually defended it with the argument that "white" meant a rare shade.
The "white elephant war" turned a circus publicity stunt into an argument about how categories of race were invented and policed, and the phrase "white elephant" itself comes from the costly gift of a rare animal.
The idiom "white elephant" is said to originate from the Siamese kings' practice of giving a sacred albino elephant to a courtier they wished to ruin.
background
A white elephant is a possession that its owner cannot dispose of without extreme difficulty, and whose cost, particularly that of maintenance, is out of proportion to its usefulness. In modern usage, it is a metaphor used to describe an object, construction project, scheme, business venture, facility, etc., considered to lack utility or value relative to its high capital (acquisition) and/or operational (maintenance) costs.
From Wikipedia: White elephant (CC BY-SA 4.0) ↗Image: The Public Domain Review
