science & techanalysisThe Conversation (Australia)

I don’t want AI in my online search. What options do I have?

the gist

A web search engine has six parts: crawling the web, indexing documents, filtering spam, ranking results, assisting the user (such as auto-completing a query) and presenting the output. Ranking and spam detection have long relied on machine-learning algorithms, so strictly there is no way to search the web without some AI. What people mean today is generative AI, which writes new text from a prompt. Search engines combine a large language model with pages fetched by the search index, a method called retrieval-augmented generation, to produce AI Overviews and AI Mode. Google offers no official off switch, but adding "&udm=14" to a search address defaults to the plain 'Web' tab, which shows ordinary links without AI summaries.

how it works

The engine first retrieves relevant web pages from its index. The language model then reads that retrieved material and drafts a summary, and a separate step attaches source links to the finished answer, which is where mismatches can creep in.

so what

The model behind an AI summary is not updated as often as the search index, and the links shown beside an answer are matched to it after it is written, so they can be wrong. People who see AI summaries also visit fewer sources, and may trust an answer without checking it. Knowing how search is built helps you decide when to verify.

fun fact

Google's PageRank, the idea behind its original search engine, ranked pages by how many other pages linked to them.

The Conversation

Illustrative photo · Google, includes a thumbnail of File:Vue tours du 13e.JPG b…, Public domain, via Wikimedia Commons