sportsWikipedia1903 · Paris, France

The Tour de France was invented in 1903 by a struggling newspaper trying to outsell a rival

the gist

The Tour de France began in 1903 as a circulation battle between Paris sports newspapers. L'Auto, founded in 1899 by investors including Édouard Michelin, was selling fewer copies than the established Le Vélo. At a crisis meeting in November 1902, young cycling journalist Géo Lefèvre proposed a race around France, far longer than any attempted before. Long-distance races were already popular for selling papers, so the idea extended a known tactic to a national scale. The race became France's defining sporting event and has run almost every summer since, paused mainly by the world wars.

so what

The Tour shows how a commercial rivalry can create a cultural institution. Its enormous route turned cycling into a national story and set the template for modern sporting spectacles.

fun fact

The yellow jersey was introduced in 1919 to match the yellow paper of L'Auto.

more on this

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