arts, ideas & societyanalysisThe Conversation: Arts + Culture (US)

Australia and New Zealand are plagued by ‘tall poppy syndrome’. But would a cure be worse than the disease?

the gist

Tall poppy syndrome is the tendency to cut down people who stand out through success, and it is most associated with Australia and New Zealand, where the term was coined in the 1980s. The name comes from a Roman story in which Tarquin the Proud signalled the killing of rivals by beheading the tallest poppies in his garden. Similar attitudes appear elsewhere, such as Japan's proverb about the nail that sticks out and Scandinavia's Law of Jante, ten rules that discourage anyone from feeling special. New Zealand entrepreneurs report public attacks discouraging them from growing businesses. Researchers distinguish the horizontal individualism of Oceania and Scandinavia, which values equality, from the vertical individualism of the US, which is more comfortable with inequality and rewards success openly.

how it works

The syndrome works as a peer-enforced social norm: people who rise above others face criticism or envy, which discourages others from standing out. Researchers link how strongly a society resists this to power distance, which measures how comfortable it is with hierarchy.

so what

The same discomfort with standing out can have different roots: equality in some cultures, social harmony in others, and a greater acceptance of reward for success in the United States.

fun fact

The Law of Jante was invented by the Danish-Norwegian novelist Aksel Sandemose.

The Conversation

Illustrative photo · Lawrence Alma-Tadema, Public domain, via Wikimedia Commons