pop & funWikipedia
Hindi cinema blends action, comedy, romance and song in the masala format that has ruled Indian films since the 1970s
Hindi cinema, widely called Bollywood, is the Hindi-language film industry based in Mumbai, and it is only one part of India's much larger film world. The name blends Bombay, the former name of Mumbai, with Hollywood. Since the 1970s the most popular commercial style has been the masala film, which mixes action, comedy, romance, drama and melodrama with musical numbers. India has produced more musical films than any other country since the 1960s. Alongside masala films, a parallel cinema movement made realistic films without songs, but the line between the two has increasingly blurred. Hindi films sold an estimated 341 million tickets in India in 2019, and Hindi cinema accounted for about a third of box office revenue in 2022.
Hindi cinema is one of the largest film industries in the world by volume and audience, so its genre conventions shape how millions of people watch films. The masala format is a useful way to understand Indian popular culture.
From Wikipedia, the free encyclopedia · text CC BY-SA 4.0
Illustrative photo · Vyacheslav Argenberg, CC BY 4.0, via Wikimedia Commons
