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Jugaad: the South Asian art of clever improvisation with scarce resources
Jugaad is a South Asian term, from Hindi, for solving problems with ingenuity and whatever scarce resources are at hand. It means finding a clever, unconventional workaround rather than waiting for the perfect tool or budget. Over time it has become a management idea, often called frugal innovation: companies such as Tata, Renault-Nissan and Google have used jugaad-style thinking to cut research and development costs. The idea also covers repairs and redesigns by users, such as machines adapted to run on whatever power is available. Some economists argued in 2013 that the same resourcefulness could help developed economies recover from crisis.
Jugaad reframes scarcity as a source of design rather than only a limit. It shows how the cheapest solutions often come from people who live with constraints every day. Its spread into boardrooms makes it a useful case study in how innovation happens outside rich labs.
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