pop & funWikipedia1979 · Chicago, USA

A 1979 baseball promotion meant to blow up disco records ended in a riot on the field

the gist

On July 12, 1979, the Chicago White Sox held a promotion at Comiskey Park called Disco Demolition Night. Radio personality Steve Dahl, an anti-disco campaigner, was to blow up a crate of disco records between games of a doubleheader against the Detroit Tigers. Fans could get in for 98 cents by turning in a disco record. The team expected about 20,000 people, but at least 50,000 arrived, and many threw records like flying discs from the stands. After the explosion, thousands stormed the field and stayed until riot police cleared them. The second game was forfeited to the Tigers. Historians have since argued that the event helped accelerate disco's decline later that year, and some have also debated whether it reflected racism and homophobia.

so what

The event is a vivid example of how a cultural backlash can turn into a public spectacle. It is also a standard case study in how a marketing stunt can get out of control.

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