mind & bodyWellcome Collection

Men are the donors the NHS most needs, and the gap comes down to motivation

the gist

Women give more blood, organs and stem cells than men, though the UK most needs more male donors. Men have real advantages as donors: they can give blood every 12 weeks rather than 16 because they generally have higher iron stores, and their plasma and platelets suit many transfusions. Research points to motivation. Women report a stronger warm glow from giving, a feeling linked to the hormone oxytocin, which is also tied to trust and generosity in experiments. Men are more often moved by heroism and personal health benefits, and recruitment events see more squeamishness among young men.

so what

The gap matters because young men are the most useful stem cell donors and blood supplies depend on donor numbers. Knowing what motivates men lets charities design appeals that work, such as stressing health benefits or the heroic side of giving.

Wellcome Collection · CC BY 4.0

Illustrative photo · Drsmith1968, CC BY-SA 4.0, via Wikimedia Commons