pop & funanalysisThe Conversation: Television1976–2000 · USA

How red went from the color of revolution to the color of Republicans in US politics

the gist

Red for Republicans and blue for Democrats is a recent convention that was not settled until the 2000 election. In 1976 NBC colored Republican Gerald Ford's states blue and Democrat Jimmy Carter's red, and in the 1980s the networks still changed colors from year to year. The scheme stuck during the Bush v. Gore recount in Florida, when networks showed the same red-and-blue map night after night for five weeks until the Supreme Court ended the contest. The colors then picked up meanings about rural versus urban America that nobody had planned.

so what

The map colors shape how Americans picture their country as two opposing blocs. Knowing they were an accident of TV graphics helps explain why the division looks more fixed than it really is.

fun fact

Bush was certified the winner of the 2000 election in Florida by 537 votes.

The Conversation

Illustrative photo · Mad Mismagius, CC0, via Wikimedia Commons