pop & funanalysisThe Conversation: Comedy16th century · France

From spaghetti harvests to fake news: why the glory days of April Fools gags are over

the gist

April Fools' Day is thought to date to 16th-century France, when the switch from the Julian to the Gregorian calendar moved New Year's Day to January 1. People who kept celebrating on April 1 were called April fools and sent on mock errands. Broadcast media later adopted the tradition, and the BBC's 1957 Panorama segment showing Swiss farmers harvesting spaghetti from trees is often cited as the first April Fools prank on television. Pranks work by borrowing the conventions of trusted reporting. Today, when news is distrusted and shared fast, the same tactic can backfire.

so what

The history of April Fools' shows how the trust we place in broadcast news made hoaxes powerful and why that trust is now harder to play with. The tradition is a useful case study in how media credibility shapes what counts as a harmless joke.

fun fact

Many viewers phoned the BBC after the 1957 spaghetti segment to ask how they could grow their own spaghetti tree.

The Conversation

Illustrative photo · Lars Andersen, Public domain, via Wikimedia Commons