
historyThe Public Domain Review1940 · New York, USA
A 1940 General Motors film imagined 1960 with highways of seven lanes
To New Horizons was a promotional film made by General Motors for its Highways and Horizons exhibit at the 1939-40 New York World's Fair. It shows a vision of 1960 as seen from 1940, with a narrator promising a world that will always grow forward. The fair's Futurama exhibit was a ride that carried 552 people at a time past a diorama designed by Norman Bel Geddes. It showed city centres with elevated pedestrian walkways and highways with seven lanes for cars travelling at different speeds. Visitors loved it, and it became the fair's most popular attraction, because people who had lived through the Great Depression were eager for an optimistic future. The next five years brought the Second World War.
Futurama shaped how Americans imagined car-based cities, and its ideas fed into the postwar boom in highways and suburbs. Seeing it now shows how confidently a single company could sell a vision of the future.
Corporate visions of the future, such as Futurama, often shaped real infrastructure decisions later, including the expansion of highway networks in the postwar years.
Image: The Public Domain Review
