pop & funWikipedia1930s–1950s · Cincinnati, USA

Play-Doh started as a wallpaper cleaning putty before a kindergarten teacher turned it into a toy

the gist

Play-Doh began as a non-toxic, reusable putty made by the Cincinnati soap maker Kutol Products. It was devised at the request of Kroger, which wanted a product to clean coal soot from wallpaper. After World War II, demand fell as homes switched to natural gas heating and washable vinyl wallpaper became common. Kay Zufall, a nursery school teacher, had seen a newspaper article about art projects with the putty, and her students loved it. She persuaded the company to sell it as a children's toy, and she and her husband came up with the name Play-Doh.

so what

Play-Doh is a classic case of a product finding a new purpose after its original market disappeared. It shows how everyday objects are often reinvented by people who notice a different use.

fun fact

Play-Doh was first going to be called Rainbow Modeling Compound.

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