mind & bodyWikipedia2021 · United States

A 2021 US sesame rule backfired by pushing companies to add sesame to foods that had none

the gist

In 2021 the US Congress passed strict rules to stop sesame, a common allergen, from contaminating other foods. Many manufacturers found it cheaper to stop trying to avoid cross-contact and instead add sesame deliberately as an ingredient to products that had never contained it, which took them outside the rule. The result was more foods containing sesame, which is the opposite of what the law aimed at. It is a textbook example of a perverse incentive, where a rule changes behaviour in a way its designers did not intend.

so what

Sesame allergy affects many people, so rules meant to protect them can end up exposing more consumers if their incentives are not thought through.

more on this

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