mind & bodyWellcome Collection
Emily McDowell's empathy cards were built from her own cancer treatment and a friend's death
After being treated for Hodgkin's lymphoma at 24, Emily McDowell was flooded with sympathy cards full of clichés and grim jokes, and found they made her feel more isolated. Her friend Amy's death from cancer in 2011 pushed her to leave advertising and design the cards she had wished for, which speak plainly about illness. Released in 2015, the line was written to help people say something honest to someone who is ill, and its top seller simply reads 'There is no good card for this'. Thousands of readers have since written in, including many doctors and nurses who give the cards to patients, and the cards have spread into countries where English is not the first language. The series shows how a small, honest sentence can matter more than a polite platitude.
Many people freeze when a loved one is seriously ill and fall back on phrases like 'get well soon', which can feel hollow to the person receiving them. McDowell's work shows that naming the difficulty honestly can comfort people more than reassurance does, a lesson that medical training rarely teaches.
Wellcome Collection · CC BY 4.0
