arts, ideas & societyWikipedia1943 · United States
The 'Rosie the Riveter' poster isn't Rosie, and almost no one saw it in the war
The famous "We Can Do It!" poster, with a woman in a polka-dot bandana flexing her arm, was made by J. Howard Miller in 1943 for Westinghouse Electric to boost female workers' morale. It was little seen in the war, displayed in a few factories for a couple of weeks. It was rediscovered in the early 1980s and widely reproduced, often mistakenly called "Rosie the Riveter", a different wartime image. From the 1980s it became a symbol of feminism and later political campaigns. It was on the cover of Smithsonian in 1994 and on a US stamp in 1999.
The poster's story shows how an image can acquire a meaning far removed from its origin, and how popular memory can differ from the historical record.
The Rosie the Riveter character was popularised by a 1943 song and by Norman Rockwell's Saturday Evening Post cover.
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