science & techWikipedia1864–1978

Spam began with a 1978 mass email to 393 computer users on the ARPANET

the gist

Unsolicited mass messages date back to the telegraph, when Western Union let one message go to many recipients, and British politicians were sent an advert for a dentist in May 1864. The first documented electronic spam was sent on 3 May 1978, when marketer Gary Thuerk sent an advert for Digital Equipment Corporation computers to 393 people on ARPANET, instead of sending each message separately. It produced some sales but angered the network community. The first major commercial incident came in 1994, when two lawyers flooded Usenet with immigration-service ads, which became known as Green Card spam. Spam later moved to email, and by 2009 most of it was in English, with translation tools used for other languages.

so what

Spam shows how cheap bulk sending turns a small per-message cost into an enormous nuisance for everyone else. Its history explains why email filters and anti-spam laws exist today.

fun fact

The two lawyers behind the 1994 Green Card spam later wrote a book called How to Make a Fortune on the Information Superhighway.

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