pop & funWikipedia1988 · Japan, North America

The Sega Genesis took on Nintendo in the 16-bit era by selling itself as the cooler console

the gist

Sega's Genesis, sold as the Mega Drive outside North America, was a 16-bit home console released in Japan in 1988 and in North America in 1989. Built around a Motorola 68000 processor and a Zilog Z80 for sound, it ran more than 800 cartridge games. It lost badly in Japan to Nintendo's Super Famicom but did well in North America, Brazil, Australia and Europe. Its arcade-port library, Sonic the Hedgehog and aggressive youth marketing helped it win the 'console war' of the early 1990s.

so what

The Genesis turned video games into a fierce commercial rivalry and drew the first serious legal and political scrutiny of game violence, which led to the creation of the Videogame Rating Council, a forerunner of today's ESRB. Its sales of about 30.75 million units show how a single well-positioned console can reshape an industry.

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