pop & funWikipedia1989–1991 · London, England

My Bloody Valentine's Loveless took years and nearly bankrupted its record label

the gist

My Bloody Valentine booked a studio in 1989 expecting to finish their second album in five days. Instead, the sessions stalled for years, with engineers replaced, tapes confiscated over unpaid bills and studios changed again and again. Kevin Shields often wrote lyrics only after the vocals were recorded, with Bilinda Butcher guessing the words from his singing. The album was finally mastered over thirteen days, after the editing computer scrambled the mix. Estimates of its cost ranged widely, and Shields argued the label's near-bankruptcy was exaggerated.

so what

Loveless became a landmark of shoegaze and a benchmark for studio perfectionism. Its making shows how one artist's obsession can reshape a label's finances and reputation.

fun fact

The album sleeve credited everyone present during recording, even people who only made tea.

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Illustrative photo · Martie Donohoe, CC BY-SA 3.0, via Wikimedia Commons