pop & funWikipedia1886 · Columbus, Georgia, USA
Coca-Cola began in 1886 as a temperance drink sold at an Atlanta pharmacy as a cure-all
Coca-Cola was invented by John Pemberton, a Confederate colonel and pharmacist who was wounded in the American Civil War and became addicted to morphine. Searching for a substitute, he developed a coca wine tonic in Columbus, Georgia, inspired by the French drink Vin Mariani, and added kola nut for caffeine. When Atlanta banned alcohol in 1886, he made a non-alcoholic version and marketed it as the temperance drink. The first sales were at Jacob's Pharmacy in Atlanta on May 8, 1886, for five cents a glass. It was sold as a patent medicine, with Pemberton claiming it cured headaches, indigestion and morphine addiction. Its early history was messy, with rival versions sold by different businesses until Asa Candler gained control of the name in 1888.
The drink's origins show how a nineteenth-century health tonic, shaped by the era's drug problems and prohibition politics, became one of the world's most recognisable brands. Control of the name, which passed to Candler after Pemberton's death, turned it into a corporate asset.
The company officially adopted the nickname Coke in 1941 and registered it as a trademark in 1945.
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