pop & funWikipedia1970s · USA

Garfield grew from a rejected bug comic into the world's most syndicated strip

the gist

Jim Davis created the comic strip Gnorm Gnat in 1973, but syndicate editors rejected it, one saying his art and gags were good yet nobody could identify with bugs. Davis then surveyed comics and noticed that dogs were common while prominent cat characters were rare, so he built Garfield on the cats he grew up with and on his grandfather's cantankerous personality. Garfield first appeared in 1976 under the title Jon, was renamed Garfield in 1977, and was picked up by United Feature Syndicate for national distribution in 1978. The strip then grew steadily, and by 2002 it appeared in 2,570 newspapers with an estimated 263 million readers worldwide. Davis later bought back rights to his own early strips and founded Paws, Inc. to manage merchandising.

how it works

Newspaper syndication lets a single strip be sold to many papers, which each pay for the right to print it. Revenue grows with the number of papers, and characters can then be licensed for toys, books and products. Ownership of the strip and the characters determines who keeps that income.

so what

Garfield is a case study in how a creator can keep control of a character. Davis's decision to own the rights and manage merchandise made the strip a commercial business as well as a comic.

fun fact

Garfield's owner, Jon Arbuckle, was named after a businessman mentioned in a Yuban Instant Coffee commercial.

From Wikipedia, the free encyclopedia · text CC BY-SA 4.0

Illustrative photo · Ducky, CC BY 2.0, via Wikimedia Commons