arts, ideas & societyanalysisThe Conversation: Arts + Culture (US)

Why the future might not be where you think it is

the gist

Many cultures do not picture the future in front of them and the past behind. The Aymara people of the Andes gesture the past in front, where they can see it, and the future behind, while speakers of Moroccan Arabic and some Vietnamese show a similar pattern. Mandarin speakers sometimes place the future down and the past up. Māori speakers use the proverb 'I walk backwards into the future with my eyes fixed on my past', treating known events as visible and the unknown future as unseen. Researchers think these mappings come from culture and language rather than biology.

how it works

Researchers study gestures and language about time. Speakers who read left to right often draw timelines running left to right, and Arabic speakers, who read right to left, often draw them the other way. Cultural values, such as emphasis on tradition or progress, are another proposed influence on where the future is placed.

so what

Western phrases like 'moving forward' assume one spatial model of time, so they may not resonate everywhere. The variety shows that how people place time in space is learned, not universal, which matters for how public messages about the future are framed.

the bigger pattern

Languages show many spatial time metaphors, such as English 'the deadline is ahead of us' and 'looking back on the year', and cultures differ in which direction they map time. These differences show that spatial time is shaped by language and society.

The Conversation

Illustrative photo · Michelle Bachelet, CC BY-SA 2.0, via Wikimedia Commons