pop & funWikipedia1960s · Ross Township, Pennsylvania, USA
The Big Mac was created in a Pennsylvania McDonald's franchise in 1967 by copying a rival's burger
The Big Mac was created by Jim Delligatti, a Pittsburgh-area McDonald's franchise owner, in the kitchen of his first restaurant in Ross Township. He later said he did not invent the double-decker burger so much as copy one sold by the Big Boy chain since the 1940s, and he designed his version to compete with Big Boy. It debuted at his Uniontown, Pennsylvania, restaurant on 22 April 1967 for 45 cents. The burger had two earlier names, the Aristocrat and the Blue Ribbon Burger, which both failed in the market. The name Big Mac came from a 21-year-old advertising secretary at McDonald's corporate headquarters, and it was added to every US McDonald's menu in 1968.
The Big Mac shows how a fast-food product is built around a name and a franchise system as much as a recipe. Its success helped set the template for chain menus built around a single signature item.
The name Big Mac was coined by Esther Glickstein Rose, a 21-year-old advertising secretary at McDonald's headquarters.
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