science & techWikipedia1970s · Japan
VHS beat Betamax by backing an open standard and by recording twice as long
VHS won the 1970s home video format war against Sony's Betamax through a mix of licensing strategy and practical advantages. JVC engineers Yuma Shiraishi and Shizuo Takano secretly built a working prototype after their company shelved the project in 1972. In 1974 Japan's trade ministry (MITI) tried to force one home video standard, and Sony pushed Betamax. JVC argued for an open standard that competitors could use without licensing, and won over Matsushita, which had the largest electronics business and was JVC's majority owner, along with Hitachi, Mitsubishi and Sharp. Betamax's major weakness was recording time: its early version held one hour, while the first VHS machines held two. Sony slowed its tape to match, but VHS had already won, reaching 60% of the North American market by 1980.
Slower tape speed stretches recording time, and VHS used a slightly slower speed on a longer tape inside a bigger cassette. Betamax's smaller cassette limited how much tape it could hold, so Sony had to slow the tape to match, reducing its quality advantage.
The VHS story shows that the best format is not always the technically superior one. Alliances, licensing rules and a simple user benefit such as longer recording time decided a market worth billions and shaped how people watched TV for decades.
The first commercially successful professional video recorder, Ampex's VRX-1000 of 1956, cost US$50,000.
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