historyThe Public Domain Review1900–1920 · United States

Halloween's modern look was shaped by roughly 3,000 designs of 1900s picture postcards

the gist

Halloween postcards were produced during the golden age of picture postcards, roughly 1905 to 1915, when the medium was enormously popular in the United States. Historian Lisa Morton estimates that around 3,000 unique spooky designs were created in that period alone. Many of these cards helped standardise the holiday's imagery, from black cats and jack-o'-lanterns to witches' brooms. Others show games and rituals that have since faded, such as scrying in mirrors and bobbing for apples. Immigrants from the British Isles helped shape the American celebration as it took its modern form.

so what

Postcards spread holiday imagery nationwide faster than any print medium of the time, so they helped fix Halloween's iconography. The fading rituals on them show how much of the holiday has changed in a century.

Image: The Public Domain Review