pop & funWikipedia1960 · Tokyo, Japan

Sega began in 1960 as a Tokyo company importing games, then became one of gaming's great console makers

the gist

Sega was founded in Tokyo in 1960 under the name Nihon Goraku Bussan, and it entered the arcade business with coin-operated games such as Periscope in 1966. After the arcade slump of the early 1980s, it turned to home consoles, including the Master System and the Mega Drive, which was sold as the Genesis in North America. The Genesis found its big audience after Sonic the Hedgehog appeared in 1991, and Sonic has remained the company's internationally recognised mascot. Sega stopped making consoles in 2001 and now works as a third-party developer and publisher, owning franchises like Persona, Total War and Yakuza.

so what

Sega shows how a company can shift from arcades to hardware to software and keep its best-known characters alive through every change. Its history is a useful lens on why consoles, rivals and franchises matter so much in the games industry.

fun fact

Sega's Japanese name, Nihon Goraku Bussan, was an import business, and it was only later that it became a game maker.

From Wikipedia, the free encyclopedia · text CC BY-SA 4.0

Image: Wikimedia Commons