science & techWikipedia1990s · Waterloo, Ontario, Canada
BlackBerry's name came from its keyboard keys, which look like the drupelets of a blackberry
BlackBerry began at Research in Motion in Waterloo, Ontario, which first made two-way pagers in the late 1990s. The first device to carry the BlackBerry name, the 850, arrived in 1999 and was the first to integrate email. The company focused on email, delivering it over several wireless networks, and its thumb-friendly keyboards made it popular with professionals. The name was coined by the marketing firm Lexicon Branding and chosen from about 40 options, because the keyboard buttons resembled the drupelets that make up the blackberry fruit. BlackBerry's dominance faded as touchscreen smartphones took over. In 2013, after weak sales of the Z10, the company cut around 4,500 jobs and announced it was exploring a sale.
BlackBerry's rise and fall shows how quickly a market leader can lose ground when a new interface model arrives. Its keyboard-and-email focus defined mobile work for a generation, and its decline is a classic case study in platform shifts.
The name BlackBerry was chosen from about 40 candidates because its keys resemble the small units that make up a blackberry fruit.
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