historyNLM Circulating Now1960s · China

Chinese Health and Hygiene Puzzle Blocks, 1960s

the gist

A set of eight Chinese wooden block puzzles from the early 1960s, made by a Shanghai toy factory, shows a boy's day in six scenes that teach hygiene and loyalty to the new order. One scene shows children marching with banners reading Exterminate and carrying flyswatters, sprayers and mousetraps, part of the Four Pests campaign. Mao had ordered in 1958 that everyone, including five-year-olds, help eliminate sparrows, rats, mosquitoes and flies. In 1960 sparrows were swapped for lice because they were blamed for eating too much grain. The sparrow drive nearly wiped them out, locust swarms then destroyed crops, and a famine killed an estimated 35 to 50 million people, including children who had taken part in the early campaigns.

so what

The blocks are a rare everyday artifact of the Great Leap Forward era, when public health posters and toys were used to build political loyalty. They show how a propaganda campaign shaped childhood, and the famine that followed shows the cost of pursuing a single ecological target without considering the consequences.

U.S. National Library of Medicine

Illustrative photo · China Government, Public domain, via Wikimedia Commons