science & techWikipedia2004–2007 · Cupertino, California, USA
The iPhone began as a secret 2004 project Steve Jobs steered from tablet to phone
Apple began developing a phone in 2004 under the codename Project Purple, assembling a team of about 1,000 people led by Tony Fadell, Scott Forstall and Jony Ive. Steve Jobs pushed the project away from a tablet and toward a phone. Apple built the device in secret with Cingular Wireless, which gave Apple unusual freedom to design hardware and software in-house. Jobs unveiled the first iPhone on January 9, 2007, and it went on sale on June 29 at US$499. Its multi-touch screen and four buttons set a new standard for the modern smartphone.
The iPhone reshaped mobile computing, app stores and how people use the internet. Its launch model, with a single device controlled by touch, became the template for almost every smartphone since.
Jobs said the 'i' in Apple's products stood for internet, individual, instruct, inform and inspire.
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