pop & funWikipedia1968 · USA

Post-it notes came from a failed attempt at super-strong glue that turned out too weak to use

the gist

In 1968 Spencer Silver, a 3M scientist, tried to make a super-strong adhesive and instead made a low-tack, reusable, pressure-sensitive glue. For years he promoted it inside 3M without much interest. In 1974 his colleague Arthur Fry used it to keep bookmarks in his hymn book, and the idea of a sticky note was born. The original yellow color came from scrap paper in a neighboring lab. After a weak 1977 test market, 3M renamed it Post-it Note and gave free samples in Boise, Idaho, where more than 90 percent of recipients said they would buy it. It went national in 1980.

so what

Post-it notes show how a failed experiment can become a huge product when someone finds the right use. 3M's permitted bootlegging policy, which let employees pursue their own projects, was central to the idea's survival.

fun fact

The Post-it note is in the collection of the Museum of Modern Art in New York.

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