pop & funWikipediaearly 1960s · Anaheim, California, USA

Doritos started as surplus tortillas fried at Disneyland, then became America's first nationally sold tortilla chip

the gist

Doritos began in the early 1960s at the Casa de Fritos restaurant at Disneyland in Anaheim, California. Staff used surplus tortillas, cut them into pieces, fried them and added basic seasoning, borrowing the idea from the Mexican snack totopo. Frito-Lay's marketing chief Arch West noticed their popularity, and after a short regional run the volume outgrew a supplier, so the company moved production to its Tulsa plant. Doritos went national in 1966, the first tortilla chip sold across the United States. The name comes from Spanish doradito, meaning little golden thing.

so what

Doritos showed that a regional snack could be scaled into a national brand, and it set the pattern for modern flavoured chips. By 1993 the brand brought in $1.2 billion in retail sales, a third of Frito-Lay's total that year.

fun fact

The name Doritos comes from the Spanish doradito, meaning little golden thing.

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