historyanalysisThe Conversation: Arts + Culture (US)mid-1800s · Britain and United States

Valentine’s Day cards too sugary sweet for you? Return to the 19th-century custom of the spicy ‘vinegar valentine’

the gist

Victorian Valentine's Day included a nastier tradition: the 'vinegar valentine', a mocking card sent anonymously to insult its recipient. Also called mock valentines, these cards were made in Britain and the United States from the mid-1800s, often folded like letters so the recipient had to pay postage on arrival before prepaid postage existed. They targeted obnoxious shopkeepers, pompous poets, Union sympathisers' opponents during the American Civil War, and suffragettes in the early 1900s. One 1885 case in Birmingham involved a man charged with attempted murder after his estranged wife sent him one. Many vinegar valentines survive in museum collections such as the New York Public Library's, and they declined after World War I before a comic postcard revival in the 1950s.

so what

The cards show how Victorian society used anonymous ridicule to enforce social norms and gender roles, and they offer a surprisingly direct window onto everyday attitudes.

The Conversation

Illustrative photo · Unknown author, Public domain, via Wikimedia Commons