Dr Pepper launched in 1885, a year before Coca-Cola, and was later ruled not a cola
the gist
Dr Pepper was created by the pharmacist Charles Alderton at Morrison's Old Corner Drug Store in Waco, Texas, and its name was first used commercially in 1885. Early advertising made medical claims, saying it aided digestion and restored vigor. The formula is a closely guarded trade secret that is reportedly split between safe deposit boxes at two Dallas banks. A long-running rumor says it contains prune juice, but the company denies this and calls it a blend of natural and artificial flavors. The drink later became central to antitrust cases, because courts and regulators treated it as a pepper-flavored drink rather than a cola.
so what
The legal status of Dr Pepper shaped the soft drink market, since it allowed bottlers to carry it alongside Coca-Cola and Pepsi. The case shows how a regulator's definition of a product can change its business and its rivals. It also shows how early soft drinks were sold partly as health tonics.
fun fact
The recipe is reportedly divided between safe deposit boxes at two different banks in Dallas.
From Wikipedia, the free encyclopedia · text CC BY-SA 4.0
In 1909 D. W. Griffith made a 14-minute film about a speculator who corners the wheat market and doubles the price of bread. A farmer sows his field while a 'Wheat King' gambles in the Chicago wheat pit; bakers raise the loaf from five cents to ten and the poor line up for bread. Griffith cut back and forth between the farm, the feast and the breadline, a technique called parallel editing, so audiences saw both ends of the economy at once. The film drew on Frank Norris's stories and on a real scheme: months earlier Chicago financier James Patten had cornered wheat, sent bread prices up and made about $5 million, roughly $185 million today.
how it works
To corner a market, a trader buys up most of the available supply and the futures contracts that promise more. Anyone who has to deliver the commodity must then buy from the cornerer at whatever price is demanded. The trader profits until the stock is released or the scheme collapses.
so what
A century on, it still shows how markets can be rigged by someone who controls supply, and how the people at either end, farmers and eaters, pay for it. It also helped establish editing as a way to argue a point, not just tell a story.
the bigger pattern
Corners have recurred whenever supply could be locked up, from the Hunt brothers' attempt on silver in 1979 to 1980 to the 'Black Friday' gold panic of 1869. Many such schemes end by collapsing, and the response is often new rules on speculation.
fun fact
In the film the Wheat King dies by falling into a grain elevator and being buried in the wheat he hoarded, an ending borrowed from Norris's novel The Octopus.
more on this
background
A Corner in Wheat is a 1909 American short silent film which tells of a greedy tycoon who tries to corner the market in wheat, destroying the lives of the people who can no longer afford to buy bread. It was directed by D. W. Griffith and adapted by Griffith and Frank E. Woods from a novel and a short story by Frank Norris, titled The Pit and "A Deal in Wheat". Griffith may have had a real-life inspiration: six months earlier, James A. Patten had actually cornered the market in wheat, and in some cities, the price of bread doubled from five cents to ten, just as in the movie.
In 1994, A Corner in Wheat was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".
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