world cultures & travelanalysisThe Public Domain Review1885–1922 · Tokyo, Japan

The Japanese Fairy Tale Series used crepe paper and woodblock art to introduce folk tales to the West

the gist

Between 1885 and 1922 the Tokyo publisher Takejiro Hasegawa produced twenty volumes of the Japanese Fairy Tale Series. The books retold folk tales such as Momotaro, the boy born from a giant peach, and the Hare of Inaba, in English and French first, then in other languages. Hasegawa combined translations by Western missionaries and scholars with woodblock illustrations by ukiyo-e artists, printed on traditional mitsumata paper. Later editions used chirimen crepe paper, whose soft, folded texture made the pictures look antique, which suited collectors caught up in the Japanese art craze in Europe and America.

so what

The series helped Western readers encounter Japanese stories and art at a time of growing enthusiasm for Japanese design. It also shows how a publisher's business choices shaped what a culture looked like abroad.

fun fact

The Momotaro story is one of the best-known Japanese folk tales, and it is still told to children today.

Image: The Public Domain Review