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Iron Man spent over a decade in development hell before Robert Downey Jr. and Jon Favreau made it a hit

the gist

Universal bought the rights to Iron Man in 1990, and 20th Century Fox acquired them in 1996. Several actors, including Nicolas Cage and Tom Cruise, were linked to the role in the late 1990s before Cruise declined. New Line Cinema took over in 2000, and writers including David Hayter reworked the script. Marvel regained the rights in 2004 when a Nick Cassavetes deal fell through. Marvel then began development from scratch as its first independent feature. About thirty writers passed on the project. Jon Favreau was hired in April 2006 and pushed to cast Robert Downey Jr., despite opposition from Marvel executives. Downey was cast in September 2006 and earned $500,000. Favreau changed the origin story from Vietnam to Afghanistan and rejected a period-piece approach. The film's success launched the Marvel Cinematic Universe.

so what

Iron Man is the foundation of the biggest film franchise in history, and its story shows how a risky casting choice paid off. It also shows how a character long considered unsuitable for film became a success.

fun fact

The success of Iron Man in 2008 is widely credited with launching the Marvel Cinematic Universe.

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Illustrative photo · Jet Fabara, Public domain, via Wikimedia Commons