pop & funWikipedia1981–1982 · USA
My Little Pony began as a flop, and its 1982 smaller ponies launched a franchise lasting decades
Hasbro's first pony toy, My Pretty Pony, was a ten-inch hard plastic figurine introduced in 1981 that could wiggle its ears and wink. It sold poorly, so in 1982 Hasbro released six smaller, colourful ponies under the name My Little Pony. The line's generations are named by collectors, with the first generation ending in the United States in 1992. The fourth generation, launched in 2010 in a world called Equestria, drew an unusually large adult fanbase, known as bronies. Later generations, including a 2021 reboot, drew smaller fan followings. The brand was inducted into the National Toy Hall of Fame in 2024.
My Little Pony shows how a toy line can be rebooted many times, and how a children's brand can find an adult audience through a well-written television series. The generational system also changed how collectors and marketers think about toys.
Adult fans of the 2010 series became known as bronies.
From Wikipedia, the free encyclopedia · text CC BY-SA 4.0
Illustrative photo · Anthony Parkes, CC BY-SA 2.0, via Wikimedia Commons
