pop & funWikipedia1940s · Brooklyn, New York, USA

Mr. Potato Head was the first toy ever advertised on television, in 1952

the gist

Mr. Potato Head began as a simple idea: push small pronged eyes, ears and mouths into a vegetable. Brooklyn toymaker George Lerner developed the Funny Face Man in the early 1940s, though the exact origin is disputed, with versions involving childhood doll-making and his own children playing with food. A prototype was completed in 1951, and Post Cereals briefly bought the rights before Hassenfeld Brothers, now Hasbro, bought them back. Hasbro's kit included a styrofoam head so the parts could be reused, while still suggesting real produce for the body.

so what

It was also a marketing breakthrough. On April 30, 1952 it became the first toy advertised on television, and the campaign targeted children directly, encouraging them to nag parents into buying it.

fun fact

Over one million kits were sold in the toy's first year.

From Wikipedia, the free encyclopedia · text CC BY-SA 4.0

Image: Wikimedia Commons