pop & funWikipedia2014

John Wick succeeded by selling a stunt-heavy action film as a prestige event

the gist

John Wick is a 2014 action thriller in which Keanu Reeves plays a retired hitman who returns for revenge after the men who killed his dog. Stunt coordinators Chad Stahelski and David Leitch co-directed it and favoured long, choreographed single takes over rapid cuts. Distributors were reluctant to back a first-time director's action film, so the marketing campaign positioned it as a stylish prestige release led by an affable star. It grossed $86 million worldwide on a $20 to 30 million budget. Critics praised its underworld of rituals and rules, and the film launched a franchise of three sequels, a prequel series and a spin-off.

so what

It revived Keanu Reeves's career and popularised the long, choreographed take in action cinema. Its success showed that mid-budget genre films could compete as major events.

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