pop & funWikipedia1940s · Germany

Fanta was invented in Nazi Germany from leftover ingredients after Coca-Cola syrup was banned

the gist

During the Second World War, the import of Coca-Cola syrup into Germany was blocked by a US trade embargo and a British naval blockade. Max Keith, head of Coca-Cola's German operation, created a new drink from ingredients still available locally, including sugar beet, whey and apple pomace. He later called them the leftovers of leftovers. The name came from a brainstorming session where a salesman answered Keith's call to use imagination, which in German is Fantasie, with Fanta. Germany sold 3 million cases in 1943, and many bottles were used in cooking because sugar was rationed. Coca-Cola later regained control of the brand and relaunched Fanta with an orange formulation in Italy in 1955.

so what

Fanta is a striking example of how wartime blockades reshaped everyday consumer products, and how a company can turn scarcity into a global brand. Its wartime origins also show how Coca-Cola's German business kept working under Nazi rule.

fun fact

Many bottles of wartime Fanta in Germany were used as a cooking ingredient to add sweetness to soups and stews.

more on this

Adapted from Wikipedia, the free encyclopedia · CC BY-SA 4.0

Image: Wikimedia Commons