money & economicsWikipediaAncient Rome · Rome, Italy
The engagement ring began in ancient Rome, and diamond rings became popular only after a 1938 De Beers campaign
The history of the engagement ring can be reliably traced to ancient Rome, where a Roman bride might receive an iron ring for home and a gold one for public life. Medieval law made a ring given at betrothal binding, and the Church later required marriages to be announced in advance. The first well-documented diamond engagement ring was given by Archduke Maximilian of Austria in 1477. Diamonds only became common after South African mines produced large quantities in the 1870s, and the De Beers marketing campaign from 1938 onward, including the 1947 slogan a diamond is forever, made them an expectation in America. Before World War II only about 10 percent of American engagement rings contained a diamond.
The modern diamond engagement ring is largely a product of 20th-century marketing and cheap supply, not an ancient rule. Its history shows how a tradition can be rebuilt by industry.
The vena amoris, an imagined vein running from the ring finger to the heart, was popularised in 1686 by Henry Swinburne, which helps explain why rings go on the left hand in many countries.
Adapted from Wikipedia, the free encyclopedia · CC BY-SA 4.0
Image: Wikimedia Commons
