pop & funWikipedia1919 · Melbourne, Australia

Vegemite was born in 1919 from brewery yeast waste, after British Marmite imports stopped

the gist

Vegemite was invented in 1919 by Cyril Callister, a chemist working for the Australian firm Fred Walker & Co., after British Marmite imports were disrupted by World War I. He used autolysis, a process in which yeast cells break down their own contents, on waste yeast from a brewery, then concentrated the liquid and blended it with salt, celery and onion extracts into a sticky black paste. The spread struggled against Marmite, and from 1928 to 1935 it was briefly renamed Parwill, sold with the slogan 'Marmite but Parwill'. Sales took off after the British Medical Association endorsed it in 1939 as a rich source of B vitamins, and by the late 1940s it was in nine out of ten Australian homes. Its recipe has barely changed since.

so what

Vegemite shows how a wartime import shortage can create a national food identity, and how a product that once failed can become a staple. Its survival also owed much to marketing, including free jars given away with cheese.

fun fact

In April 1984 a jar of Vegemite became the first product in Australia to be electronically scanned at a checkout.

more on this

longer watch · 28:46

28:46

WTF is Vegemite?

Today I Found Out on YouTube ↗

Adapted from Wikipedia, the free encyclopedia · CC BY-SA 4.0

Image: Wikimedia Commons