pop & funWikipedia1998 · New York, USA

Furby sold so well in 1998 that some were resold for over $300

the gist

Furby was an electronic toy created by Dave Hampton and Caleb Chung, who spent months on its design and behaviour. After two attempts at licensing it, they worked with the inventor Richard C. Levy, whose contact brought the toy to Tiger Electronics. It was first shown at the 1998 American International Toy Fair and launched on October 2, 1998 at about $35. Demand over Christmas 1998 pushed resale prices above $100, sometimes to several hundred dollars, and shortages encouraged fraud in which buyers paid for toys that never arrived. During one 12-month period, 27 million Furbies sold. Its appeal came from a changing personality: the toy responded to its surroundings and gradually altered its behaviour.

how it works

Furby used electronic sensors and programmed behaviours to respond to touch and light, and its personality changed over time, so each toy seemed to develop its own character.

so what

Furby's craze is a classic case of scarcity turning a toy into a collectible, and it shows how limited supply can create a resale market and fraud. Hasbro relaunched it in 2005 and again in 2012.

fun fact

Furby was named a finalist for induction into the National Toy Hall of Fame in 2025.

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Adapted from Wikipedia, the free encyclopedia · CC BY-SA 4.0

Image: Wikimedia Commons