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arts, ideas & societyanalysisWikipedia

An appeal to nature treats 'natural' as proof of goodness, and that shortcut fails more often than people think

the gist

An appeal to nature is the argument that something is good because it is natural, or bad because it is artificial or synthetic. It feels persuasive because nature is often healthy, but the logic doesn't hold: arsenic, earthquakes and poison ivy are all natural, and penicillin and vaccines are synthetic or human-made. Whether something is natural says nothing about whether it is safe, effective or moral. The fallacy is mostly rhetorical, since the hidden premise, that what is natural is good, has no factual meaning on its own.

so what

The appeal to nature shows up constantly in marketing, diet fads and debates about medicine and food, where 'natural' is used as a stand-in for evidence. Spotting it helps you ask the real question: does this work, and how do we know?

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Adapted from Wikipedia, the free encyclopedia · CC BY-SA 4.0